The Past
In 2010, two Scandinavian travel industry executives with well over half-a-century of combined experience from top tier international travel business, set out on a journey.
Initially, their objective was to bring a(nother) travel company to the Scandinavian market, but as the project progressed, they scrapped the initial plan and decided to raise the bar – substantially.
The new plan aimed to disrupt the market by launching the next-generation travel service – a significantly more automated and highly customer-centric travel packaging solution, executed in real-time, with the elimination of unnecessary administration and related overhead costs from the equation.
At the time, nothing like that existed, presenting a daunting challenge to develop and deliver on.
The Present
Fast forward to today’s date: TripX Travel stands as a market-leading travel-tech company and OTA, providing direct-to-consumer travel services based on a unique real-time, dynamic packaging solution, to more than 160 destinations in more than 40 countries, under our own brand. We proudly serve customers in Sweden, Norway, Denmark, Finland, and throughout the EU.
Furthermore, TripX Travel also operates a variety of partner-branded direct-to-consumer package travel services for international airlines and travel companies, such as Norwegian, Air Malta, airBaltic, Cyprus Airways, Reseguiden, Dohop, Vola, Rejsespejder, and Holiday Pirates. This is made possible through an unparalleled white label / clone setup, a solution that is also, fully or partially, seamlessly integrated into the websites of a set of European e-commerce brands.
The Future
Looking ahead, TripX Travel remains committed to streamline, evolve and innovate the travel industry.
With our strong foundation in technology and customer-centric solutions, we will to continue push the boundaries of all possible aspects related to travel – both from the traveller’s and the provider’s perspective.
As we continue our quest, we are looking forward to exploring new opportunities and forging new strategic partnerships to expand our offering. We are dedicated to enhancing our services, developing more cutting-edge solutions, and creating even more seamless and personalised travel experiences for our valued customers and partners. The future of travel is bright, and we invite you to be a part of it.
View Our Services
160
Destinations
1600
Routes
8500
Hotels
150,000,000
Packages distributed daily
Meet The Team
We believe that innovation and travel go hand in hand. Our dedicated team of professionals is the driving force behind the technology that is changing the way we explore the world. With a shared passion and commitment to shaping the future of travel, our diverse and dynamic team is the heart and soul of our company.
Contact us and get to know the curious minds and creative spirits crafting the future of travel tech.
Until then, meet our Management Team:
30+ years travel industry experience
Have held multiple senior positions
at Fritidsresor (now TUI Nordic), Solresor/Primera Travel Group and
other top tier firms.
Co-founded TripX with Martin Wirth in 2010.
35+ years travel industry experience
Founder and CEO of Swedish tour
operator Solresor from 1989 to 2005
(sold to Primera Travel Group).
Three times winner of the ”Grand Travel Award”.
30+ years travel industry experience
Extensive international background
from e.g. Thomas Cook
Joined TripX in 2017.
30+ years marketing and business experience
Extensive inernational management experience from multiple
high-profile companies (e.g. Ericsson, Sony).
Joined TripX in 2018.
11+ years of experience as a software developer in leadership roles within the travel industry.
Skilled in implementing cutting-edge technologies to optimise travel operations, improve customer experiences, and ensure compliance with industry regulations.
Joined TripX in 2016.
+17 years of experience in accounting and financial administration.
Joined TripX in 2019.